DISCLAIMER: The following elements such as the Pink Barbie logo and dolls are used for packaging demonstration purposes and is not created or owned by me.
Come join Barbie and friends as they embark on a summer vacation of a lifetime in Hawaii!
Made with different personality's and style, Barbie and friends come with jam packed fun with Stacey and her Ukulele, Barbie's special golden pineapple, and Christie's coconut drink. Hop on this wave of style and enjoy what Aloha! Barbie has to offer.
Research
In my research to find inspiration from similar barbie summer collections, I've noticed that most barbie summer collection packagings do keep up with the barbie brand but not the overall theme it is trying to convey.
My goal is to create a summer collection that not only keeps up with the barbie brand, but also give life to the narrative that I want to create for this collection.
Mood Board
In the mood board I wanted to use the beach barbies as inspiration and incorporate parts of Hawaii such as the well known floral patterns, tiki pattern and bar, nature, the drinks, and the barbie flair with the famous pink colors and other tropical colors.
Digital Sketch
A, B, and C were structure options that I had in mind for the summer collection that portrayed different ideas of Barbies tropical Hawaiian paradise either in a box with a window or tiki shaped box and a surfboard in the back with a blister to show more of Barbie's vacation style and a fun take on the Hawaiian theme.
Design Elements
Option B Structure
Final Product
ALOHA! BARBIE: SUMMER COLLECTION
VACATION IN STYLE