Lotus is a sister brand to the menstrual product company, Always, who are known for their powerful campaign, “Like a girl”, that took the insult and turned into something empowering for women.
Lotus is a sustainable menstrual product that branches from tampons to sanitary pads with the intention of bringing comfort, relaxation , and peace of mind during this physically/emotionally challenging time for women everywhere while saving the planet!
Made with cotton, bamboo, and eco friendly material with flaps made to battle the uncomfortable with comfort.
There is three categories of the lotus such as Regular, Overnight, and Sport made with the same material but built differently with the intention to gain your trust and comfort.
LOGO IDEA
Before establishing the overall packaging for Lotus, I wanted to create a unified logo that can work for both menstrual products such as Sanitary pads and tampons.
For a sustainable brand, I wanted the logo to feel organic but also feminine to not only capture the essence of a sustainable menstrual product but also have the logo be similar to the company "always" since it is a sister brand.
DESIGN ELEMENTS
DIGITAL STRUCTURE
The logo and original artwork that is used in the digital structure is not the final product but was used a place holder in order to figure out hierarchy, placement, and design approach.
FINALIZED ARTWORK
The finalized artwork that is going to be used in dimensions.
Made with Illustrator and Photoshop
The Final Product
Lotus Sustainable Pads & Tampons
Be Comfortable, Be Sustainable
