Man-kind may have taken their first step on the moon but have they ever taken a bite out of it? Moon Cheese is a snack that ranges in a variety of flavors containing bite sized cheeses for your pleasure. By already having different takes on the packaging, I am creating a packaging for the youthful target audience that would enjoy the cheese bite snack as well.
Research
The Moon cheese packaging is always evolving with the left side being their most redesign. The left slide is the modern and fun take while the right side is more sophisticated. By doing a youthful take on the packaging, this will not only attract parents to buy this specific snack for their kids but it will also make the brand more fun and memorable to the consumer.
Style Board
I wanted to create a specific style for the packaging by taking inspiration from the Trader Joe's cheddar rockets and adding paint stroke texture to the design. In order to make it more whimsical and youthful, I wanted to incorporate cow astronauts in outer space.
Digital Sketch
Different Skews for the flavors Gouda, Pepper Jack, and Cheddar
Design Elements
Final Product
Moon Cheese - Youthful Rebrand
