White Claw is known for the good times it brings within every can; however, how does one define a good time?
By creating a skincare line for this alcoholic seltzer brand, White Claw: Good Times Collection, you can have your own fun whether it would be having fun in the sun with the mango sunscreen, having a party with the ruby grapefruit face masks, or rejuvenate your skin with the natural lime moisturizer.
Three small products packed with big fun! Scroll on down to learn more about what makes this collection a good time.
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THE PROCESS
The target audience for this collection are the partiers, the party seekers, skin-care lovers, and the good timers. The Good timers are those who find enjoyment within their own company or going out without actually going to a party.
We are an inclusive brand that allows people to define their very own good time without living up to the norm of actual partying.
The Good Times Collection is a party but we want the consumer to feel comfortable and refresh in their own skin in preparation for whichever good time endeavor they take on.
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SKETCHES
Doing these sketches, I instantly knew I wanted to do number because of how refreshing it looked with the swoops coming with the water splashes and the fruit sliding down.
For an alcoholic seltzer brand whose focus is partying, I wanted to show movement and splashes of color to really bring out the party within in the good times collection skincare line.
Once I established the many variations of this skin care line, I sketched my top three sketches to see which was more cohesive design wise and lived up to the concept.
My top three was sketch #1, #3, and #8 because #1 and #3 showed movement and different active interactions with the elements and #8 was a static approach to the design and concept by having the fruits on the bottom and a straight color line across. As mentioned above, I went with #1 overall because of movement and connected more with the brand.
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ELEMENTS
REITAM TYPEFACE
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The Final Product
White Claw: Good Times Collection
A Good Time like No Other
